The Rabbit Hole Lounge at KFC Yum! Center

With the new partnership of Rabbit Hole Distilling and the KFC Yum! Center, the former Woodford Reserve Bar and Lounge called for a rebranding. Working with a limited budget, quick turnaround time, and fixed existing conditions, the team created an immersive, branded experience that would take stadium patrons “down the rabbit hole.”

The design ties back to the architecture of Rabbit Hole’s flagship distillery a few short blocks away, including the large rabbit graphic sign, metal screen geometry, and wood accents. Much of the work was handcrafted by both the design team and contractor.

Photography by Falls City Photography